Web 2.0 Expo: Social Media

The conference sessions at Web 2.0 Expo had a major emphasis on social media. I only attended a couple of these talks, about which I have brief comments below; at the end of the article, I have links to several others.

Social Media Marketing - why it fails and how to fix it

This one felt somewhat remedial to me, with the essential points being:

  • Be authentic. You need to be a person, not just a representative of a company.
  • It's hard to change the marketing culture in an organization to deal well with social media. (A point that I was glad to gloss over, being in my tiny organization that doesn't have this sort of problem.)
  • It's a conversation. (If in doubt, go read The Cluetrain Manifesto.)

The Whuffie Factor

Taking a completely different approach to similar material, Tara Hunt gave what I found to be the most inspiring and engaging talk of the conference: The Whuffie Factor.

Since both the slides and the video have been posted, I'll let her speak for herself.



The Whuffie Factor: The 5 Keys for Maxing Social Capital and Winning with Online Communities (Tara Hunt) from Steffan Antonas on Vimeo.

Other Social Media Talks

Designing Social Interfaces

Designing Social Websites

Building Sites Around Social Objects

Building Sites Around Social Objects (Web 2.0 Expo - Jyri Engestrom, Google) from Steffan Antonas on Vimeo.

Social Media Buyer's Guide

Beyond Buzz: Measuring a Conversation

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