Web 2.0 Expo: Social Media
The conference sessions at Web 2.0 Expo had a major emphasis on social media. I only attended a couple of these talks, about which I have brief comments below; at the end of the article, I have links to several others.
Social Media Marketing - why it fails and how to fix it
This one felt somewhat remedial to me, with the essential points being:
- Be authentic. You need to be a person, not just a representative of a company.
- It's hard to change the marketing culture in an organization to deal well with social media. (A point that I was glad to gloss over, being in my tiny organization that doesn't have this sort of problem.)
- It's a conversation. (If in doubt, go read The Cluetrain Manifesto.)
The Whuffie Factor
Taking a completely different approach to similar material, Tara Hunt gave what I found to be the most inspiring and engaging talk of the conference: The Whuffie Factor.
Since both the slides and the video have been posted, I'll let her speak for herself.
The Whuffie Factor: The 5 Keys for Maxing Social Capital and Winning with Online Communities (Tara Hunt) from Steffan Antonas on Vimeo.
Other Social Media Talks
Designing Social Interfaces
Designing Social Websites
Building Sites Around Social Objects
Building Sites Around Social Objects (Web 2.0 Expo - Jyri Engestrom, Google) from Steffan Antonas on Vimeo.