Internet Marketing

Most web application businesses use some form of Internet marketing. Internet marketing includes both search engine optimization (SEO) and advertising. Getting the best natural search results requires a multifaceted SEO effort, both in optimizing your site and in the getting the right links back. Advertising is more expensive but can generate a quicker result, using either pay-per-click (PPC) or cost-per-thousand impressions (CPM) ads.

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Books

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How to Win Sales & Influence Spiders

Boosting Your Business & Buzz on the Web

By Catherine Seda

List price: $34.99 Amazon price: $23.67 Buy

Website Optimization: Speed, Search Engine & Conversion Rate Secrets

By Andrew King

Discusses both technical aspects of optimization (mostly front-end), and SEO (search-engine optimization) and SEM (search-engine marketing) concepts.

List price: $39.99 Amazon price: $26.08 Buy

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Blogs (173)
- Gadgets, Google, and SEO
  Blog from Google’s go-to guy on site rankings.
- SEO Design Solutions
FAQs & Resource Lists (24)
- Best of Google Tools & Tips for Internet Marketing Resource Center
  Great list of tools for analyzing and optimizing your site’s search engine rankings, and for learning more about how search engines see your site and how people search for it.
- The Landing Page Design Toolbox: 100 Tools, Tips and Resources
Hosted services (28)
- GoogleRankings.com Website Diagnostics : Google optimization help
  A free online tool that helps you find any issues with your site that may be reducing its Google search ranking.
- Openads ad server: take control of your advertising

Blogs

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Gadgets, Google, and SEO
Matt Cutts

Blog from Google’s go-to guy on site rankings.
SEO Design Solutions

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