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Crossing the Chasm
One of the great product strategy books of all time. This book coined the phrase “crossing the chasm” which has become the standard way to describe the challenge of moving from early adopters to the mainstream audience.
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Made to Stick
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Why do some ideas get passed around and become common knowledge, or urban legends, while others fizzle? Why do some products become entrenched standards, and others disappear? This book is full of fascinating stories that shed light on these questions.
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The Innovator's Dilemma
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