Economics and Consumer Behavior

The Wisdom of Crowds

By James Surowiecki

Full of fascinating stories and experimental data about how groups of people behave. Wonderful insights into topics that range from how the growth of capitalism has increased the level of trust among businesses and their customers, to why stock market bubbles occur.

List price: $15.00    Amazon price: $10.20    Buy

The Undercover Economist

Exposing Why the Rich Are Rich, Why the Poor Are Poor--And Why You Can Never Buy a Decent Used Car!

By Tim Harford

A thoroughly enjoyable book that is full of insights into the buying behavior of consumers, and how businesses profit by exploiting this behavior.

List price: $14.95    Amazon price: $10.17    Buy