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The Wisdom of Crowds

By James Surowiecki

Full of fascinating stories and experimental data about how groups of people behave. Wonderful insights into topics that range from how t...

List: $14.95   Amazon price: $10.17    Buy

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The Undercover Economist

Exposing Why the Rich Are Rich, Why the Poor Are Poor--And Why You Can Never Buy a Decent Used Car!

By Tim Harford

A thoroughly enjoyable book that is full of insights into the buying behavior of consumers, and how businesses profit by exploiting this ...

List: $14.95   Amazon price: $10.17    Buy

 
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